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Friday, July 31, 2015

Pitching the Pitch with Belinda Williams.

As we edge closer to the Romance Writers of Australia Conference, writers across the country are polishing their 'pitches'. This is the one time of the year when a writer gets to front an editor or an agent and sell their book.

For some people it is a mind bogglingly terrifying experience, but for some it is a way of life - marketing professionals in particular ('The PITCH' was my favourite part of The Gruen Transfer,a humorous look at how the ad men sold an often unsaleable product).

My guest this week, Belinda Williams, is a marketing communications specialist and copywriter who allowed an addiction to romance and chick-lit to get the better of her. She was named a top ten finalist in the Romance Writers of Australia Emerald Award in both 2013 and 2014 and it is interesting to see how she took her real life experience into her latest book... called THE PITCH!

Over to Belinda to explain where the lines between fact and fiction blur...

PITCHING THE PITCH



My ‘Fun Fact’ isn’t something I stumbled on, nor is it a particular piece of research I found fascinating. My Fun Fact relates to my real world experience in marketing. In my other life I work in marketing and have done for fifteen years. I guess I wanted to write a book set in this world and I felt the time had come when I could accurately portray this to my readers.

In The Pitch, Maddy runs her own marketing agency. In real life, I’ve worked for both marketing and advertising agencies. In The Pitch, Maddy is pitching for a huge piece of business that could change the trajectory of her agency. In real life I’ve pitched for business. In The Pitch, Maddy’s big potential client is a major bank. In real life I’ve worked for financial services companies.

So yes, there are a lot of parallels but I should stress that The Pitch is completely fictitious (and I’m not saying that to cover myself, it’s true. Or do I mean fiction? You get my point . . .)

I think the major motivating factor and theme for The Pitch was the desire to write about the issues around juggling work or career aspirations with relationships because it’s a challenge so many women face.

In writing The Pitch, I feel like I’ve conducted the research over a lot of years and in many different jobs. So either it’s one of the lengthiest research projects for a contemporary romance novel, or one of the easiest! I’ll leave it to my readers to decide how effective my ‘research’ proved.

About The Pitch

She’s in a long-term, committed relationship. With her business.

In three years Madeline Spencer has single-handedly grown her marketing agency, Grounded Marketing, into one of the country’s fastest growing companies. But her success has been at the expense of her social life, and her girlfriends have had enough. They’ll do whatever it takes, from speed dating to blind dates, to show her there’s more to life than work.

Only Maddy is having a hard time forgetting about her business. She’s about to pitch for her biggest client ever and the mysterious media mogul, Paul Neilsen, has volunteered to mentor her. Maddy might just be in with a shot of landing the account—if she can keep her mind on the job.
Working with Paul is not at all what she’d imagined, and Maddy finds herself torn between her ever increasing workload and her feelings for Paul. She’s discovering playing in the big league means making sacrifices…and Maddy must decide what she can’t live without.

The Pitch is the second book in the City Love series released by Momentum.

More About the Author
Belinda's other addictions include music and cars.Her eclectic music taste forms the foundation of many of her writing ideas and her healthy appreciation for fast cars means she would not so secretly love a Lamborghini. For now she’ll have to settle with her son’s Hot Wheels collection and writing hot male leads with sports cars.
Belinda lives in Sydney and blogs regularly about writing and reading here: http://www.belindawilliamsbooks.com


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